A different kind of coaching.
Mindset, behavioural, and recovery-focused coaching that combines neuroscience, lived experience, and genuine compassion, for those ready to understand what's keeping them stuck and create meaningful change
Understanding creates the opportunity for change.
So many of the patterns that keep us stuck; perfectionism, control, restriction, avoidance or self doubt, developed for a reason. Understanding what drives them allows us to stop simply fighting ourselves and start creating a different response.
My approach combines neuroscience, behavioural coaching and lived experience to turn insight into action. Through small, intentional changes, we build new patterns, new evidence and a greater belief in what we are capable of.
The goal isn't just to understand yourself better. It is to use that understanding to move forward.
"Lasting change comes from embodied understanding, not just intellectual insight."
Built on science, shaped by lived experience.
Louise Lycenko's journey spans biomedical science, the medical device industry, over a decade in the fitness industry, competitive bodybuilding, and 18 years living with and fully recovering from an eating disorder. It's this rare combination that makes her approach both rigorous and deeply human.
Degree in Biomedical Science & Biotechnology
Louise's academic foundation in biomedical science and biotechnology, combined with years working for leading medical device companies, gives her a rigorous, evidence-based understanding of the human body, metabolism, and physiology that underpins everything she teaches.
Fitness Industry, Bodybuilding & Performance
Starting as a personal trainer at 19, Louise coached in person and online, later immersing herself in the world of competitive bodybuilding and developing deep expertise in nutrition, metabolic health, body composition, and performance. It was this environment that also exposed the darker side of diet culture and disordered patterns.
18 Years of Lived Experience & Full Recovery
Louise spent 18 years living with an eating disorder before achieving full recovery. That journey, marked by real struggle, deep self-inquiry, and genuine transformation, is at the heart of her work. She doesn't teach from theory alone. She teaches from lived understanding.
Mindset, Behavioural & Neuroscience-Informed Coaching
Louise's coaching integrates neuroscience, emotional regulation, nervous system awareness, and behavioural change methodology to create a framework that supports lasting transformation. Her approach goes beyond information to embodied, felt change.
What guides everything we do.
Understanding Before Change
We don't just try to stop a behaviour. We understand what's driving it, what purpose it has served, and use that insight to create a better way forward.
Evidence Builds Belief
Insight matters, but change happens through experience. Small actions give the brain new evidence of what you're capable of, and that evidence builds confidence, trust and momentum.
Science With Humanity
Our approach is informed by neuroscience, behavioural science and evidence, while recognising that every person and every experience is different.
Strength With Balance
We don't believe ambition, discipline or high standards are the problem. We help people direct those strengths towards a life that supports them rather than consumes them.